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Recent Work – Scion Drag Racing

Scion RacingTitan Motorsports Drag 2009

What is a day like in the world of Scion Drag Racing’s Titan Motorsports?

Scion Racing wanted to show its fans what a drag race with the 2,200hp 2JZ powered Scion Tc is like in person. Follow Driver Gary White as he drives at Richmond, Virginia’s ADRL round 2009.

Production Company: Medium Monster
Client:  Scion – Scion Racing
Role: Director, Camera Operator, Editor, and Colorist.
Delivery Format: Quicktime 720/24p

Quick Snaps – NY2LA Preview

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2009. This year, I’ve driven across the United States three times. Most recently from Buffalo, New York back to Los Angeles, California. The trip that landed me in Buffalo and back on the east coast was the BFGoorich Nation of GO tour. In June, I piloted an equipment van from Atlanta to Los Angeles for a film shoot that I worked on as a Camera Operator.

Why?

Because I love driving. The United States is a great country to drive across. It doesn’t matter if you spend 2 days or 20 days getting across it. Sea to shining sea, the US is a road trip friendly country. Our infastructure revolves around the highway system and in 2,500 miles you can see a lot of America.

For example, the image above is in a traffic jam as a result of sub-freezing temperatures, swirling white outs of snow, and over seven inches of snowfall that hit Wyoming, Nebraska, and Iowa at the beginning of October 2009. Days before, I was in 90+ degree heat in Austin, Texas. Followed by brisk fall nights in Cleveland, Ohio.

Here are a few of my favorite images from an upcoming post about my NY2LA (New York to Los Angeles) road trip. All shot with my trusty, Panasonic LX2 Point n Shoot.

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Recent Work – Gateway Classic Mustang

NationofGO.comHonk if you Love Mustangs

The Nation of GO visits the Childress brothers at Gateway Classic Mustang – where the brothers are glad to show off their pony cars. The Nation of GO Tour is a 20+-day road trip supporting the launch of nationofgo.com, a new social network for gearheads from BFGoodrich Tires. Equipped with cameras, a mobile editing suite and all the latest tools for social networking, the Nation of GO Tour is posting constant updates along the way. Pics. Videos. Anything cool we see.

Production Company: Medium Monster
Client: BFGoodrich – Nation of GO
Role: Director, Camera Operator, Editor, and Colorist.
Delivery Format: Quicktime 720/24p

A Day with Will – Breezin’ back to Cleveland

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Easter bunny blue skies and chocolate brown waters. The wind whips the surface of Lake Erie into a swirling pool out of Willy Wonka’s factory. Normally, the peaceful waters are an opaque green. Then the northern winds fetch over the calm freshwater and over mile and miles – create wind waves. The period between these waves is much shorter than the period between ocean waves. While the water being fresh, isn’t as buoyant as saltwater.

When you want to surf, none of that stuff matters, the waves matters. A wave can be a foot or twenty. You make the most with what you got and for 3 years after I learned to surf – I had Lake Erie.

When I come back to north east Ohio – I make a trip up to the lakeshore. To check out the waves. Especially if the winds are out of the north.

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The first stop was the Columbia Street beach. Which I nicknamed the “rock beach”. Rock beach is great for skimboarding because it drops off rather quickly in depth and the waves tend to break right on the beach.

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To get to the beach, you descend a couple sets of stairs. A path worn through fallen leaves – really caught my eye.

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A small creek runs parallel to Columbia road and empties into the lake. Over a set of shale waterfalls.

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After spotting these yellow leaves – I had to get a closer look.

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From Columbia road it was onto Huntington Beach. Yes, Huntington Beach. Huntington Beach in Bay Village, Ohio.

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Huntington Beach is a better surf break. The sand bottom and jetty help to build waves deeper into the water than Columbia Rd’s beach. If you are feeling lazy, you can jump off the jetty and be out right by the start of the break. Which is convenient. Huntington is at the base of a cliff, so part of the fun is hiking down the cliff face through a ravine to the beach.

Its days like these that I wish I had my fun shape in Cleveland instead of out in Los Angeles.

A Day with Will – Virginia

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Virginia is a state filled with a fantastic amount of US history. During my time there, I drove around monument avenue and took in statues as they whizzed past. More importantly, I got to ride motorcycles – which is one of the most fantastic things – ever. While camped out South of Richmond, VA. Wrapping up the BFGoodrich Nation of GO tour I crashed with Eric – the writer from the tour and his family. They have a nice pad on a small lake.

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The water was still and it made for some great reflections. Mirroring the changing leaves on the trees above.

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Two hours northwest of Richmond is Harrisonburg, Virginia. Home of James Madison University and home of my friend Katie.

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What’s up pups? Wet noses all around.

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When Katie mentioned that there was a swimming hole nearby – I was immediately interested. October swimming, I’m down!

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Hike in. Walking the dogs, lazy Saturday – just what I needed.

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The source of the swimming hole is water running down from the mountains. It is pins in your pores and heavy breathing cold.

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Then a ride down Skyline drive in the Shenandoah National park. Thanks Katie for the good times.

Next stop, Ohio.

A Day with Will – I won’t let you fade away

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Never ending roads, drive until you hit the coast, rest up, turn around and drive until you hit the other. Here is the beginning of one trip. And the end of another. I just ended the longest road trip I’d been on to date and am going to start another. Planning another for later this year and dreaming about many more to come. Thank you to the people who made this past trip a blast. Cory, Dave, Eric, Mark, Kevin, Travis, Katie, Lindy, Chris, Mom and Dad. Thanks!

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Richmond, VA. The end of the Nation of GO.

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On the way to Skyline Drive. Harrisonburg, VA. Hi Sawyer!

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Grilled Cheese faced sister. Cleveland, OH.

The beginning of another. Stay posted.

Recent Work – Tires.com Triple Crown

Tires.com – Triple Crown Seattle

Tires.com sponsors a Triple Crown championship – within Formula Drift’s 7 event season. To promote the championship and update fans with the standings they sought out Medium Monster and director Will Roegge – to create a video around the 2nd event of the triple crown – Seattle, Washington. The video includes interviews with the top three drivers in points and a re-cap of the series.

Production Company: Medium Monster & Live Sockets
Client: Tires.com
Role: Director, Camera Operator, Editor, and Colorist.
Delivery Format: Quicktime 720/24p

Recent Work – Superlift ORV

NationofGO.com – Taking it Off-road at Superlift ORV Park in Hot Springs Arkansas

Our previous off-road excursions were with four-wheelers in the desert. The Superlift ORV Park could never be mistaken for desert. The Nation of GO Tour is a 20+-day road trip supporting the launch of nationofgo.com, a new social network for gearheads from BFGoodrich Tires. Equipped with cameras, a mobile editing suite and all the latest tools for social networking, the Nation of GO Tour is posting constant updates along the way. Pics. Videos. Anything cool we see.

Production Company: Medium Monster
Client: BFGoodrich – Nation of GO
Role: Director, Camera Operator, Editor, and Colorist.
Delivery Format: Quicktime 720/24p

Nation of GO – Photography

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In my Nation of GO Schedule post, I added some of my photography from the tour at that point. This post, is all about my favorite photographs I’ve taken since then. Chronologically, these images fall under the first half of the trip. Meaning that there will be a couple more posts to cover all of my favorite shots from the last half of the trip.

Respect to Dave Padgett, art director, closet photographer, and photoshop whiz for his treatment of all of the Nation of GO photos. It has been a pleasure working with you.

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While in Los Angeles, we visited with ICON builder TLC. Panning action shots.

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RJ De Vera did a quick interview with us – also in Los Angeles @ Street Concepts.

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Rich Evans‘ pit bull. Nice hazel eyes!

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Some fine Chevrolet builds at Rich Evans. I was happy to fire off this shot as the sun was flaring behind the Camaro.

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After California, we entered Arizona. We shot some off roading in AZ and I was busy operating my Panasonic HPX-170 and editing video. Once we hit Texas, I was able to get behind the lens of the Canon 5D MII again. Here are my favorite shots from Austin Speed Shop. Check out the video here.

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Met Von Franco, who is a rad artist, musician, and rodder. He sketched Rat Fink on the side of the van.

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He also has a good sense of humor.

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Then into Arkansas to the Superlift 4 x 4 park.

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Parting shot for the rock crawlers! Until Part II. Enjoy.

What’s your favorite image?

Will Roegge + Risky Devil Street Car Club

This edit is the result of a few hours of chillin with the Risky Devil Street Car Club in Chicago. Can’t wait to get back to Chicago and do a full edit with these guys. To me, a street-able drift/race/drag car is the ultimate challenge. Forget high dollar race programs, I want to see a car that can make a run to the store an adventure. That makes other drivers do double takes. No trailers, not waiting for a dry weekend afternoon. Cars were built as transportation. They make mundane errands and the boring trips enjoyable. Drive them. Hard.

Thank you to Risky Devil, Grip Gambler, and anyone else who showed up. – Will

VOW – BRMC “Stop”

Video Of the Week, Black Rebel Motorcycle Club - Stop.

By the time I return to Los Angeles, I will have been on the road for over a month. Black Rebel Motorcycle Club is a rock n roll band. Yes, Rock n Roll. They are one of the few. Most music that is labeled Rock n Roll is far from it. BRMC is a rock band, their sound is timeless and its not an act – they kick a lot of ass.

This video is all about cross country travel. Road tripping from the west coast to the east coast. Which over the course of the last 20 days and 2,500+ miles – I’ve just done. It has been awesome to work with a crew of 6 on the Nation of GO project. Six super-talented-easy-going folks who made the trip enjoyable from day one to day twenty.

Enjoy, Black Rebel Motorcycle Club’s Stop as my pick for Video Of the Week!

Recent Work – Austin Speed Shop

NationofGO.com – Sunday Drive with Austin Speed Shop

All around Austin, TX, you see stickers encouraging you to Keep Austin Weird. Driving through town with the gang from Austin Speed Shop you feel like you’re doing your part. The Nation of GO Tour is a 20+-day road trip supporting the launch of nationofgo.com, a new social network for gearheads from BFGoodrich Tires. Equipped with cameras, a mobile editing suite and all the latest tools for social networking, the Nation of GO Tour is posting constant updates along the way. Pics. Videos. Anything cool we see.

  • Production Company: Medium Monster
  • Client: BFGoodrich – Nation of GO
  • Role: Director, Camera Operator, Editor, and Colorist.
  • Delivery Format: Quicktime 720/24p