Cadillac – CTS “The Challenge”

Agency: Fallon

Production Company: @Radical Media

Project: The Cadillac CTS is engineered with perfect 50/50 weight distribution – to test it we lined one up going forward and one in reverse then took them around Willow Springs Raceway.

Role: Director + Director of Photography.

Shot on the RED Epic with the Pursuit Systems Cayenne.

Team Need for Speed/World Racing – Chris Rado’s Scion tC 2.0

Production Company: WR + CO

Project: Chris Rado is a mad man when it comes to speed. He is constantly pushing the limit of whats possible with his cars. His platform isn’t your traditional race car, in fact, its a Scion tC! In Time Attack, Chris has broken records with his innovative FWD and AWD machines – here with Rob Cardona, he explains his love of speed and why using a unique platform is important to him.

Role: Director + Director of Photography, Skylar Smith – Camera Operator + Editor, special thanks to Larry Chen & Andrew Escarcega for additional footage.

Shot on the Sony EX1, Canon 5D mii & Replay HD cameras.

Special thanks to Rachel Kelly & Charles Kha at Need for Speed.

The full short film coming soon.

Long awaited teaser trailer for Keep Drifting Fun. Vimeo or YouTube. Directed/Edited by Joshua Herron and Will Roegge. Motion Graphics by Andy Sapp.

BFGoodrich Tires –Rich Minga – G-Force Sport Comp 2

Production Company: TMA

Project: Rich Minga is a veteran racer, stunt man, and an awesome guy to work with in the film business. In this behind the scenes promo for BFGoodrich Tires – I interview Rich and we follow him on the set of our commercial shoot for the BFGoodrich Comp2.

Role: Director & DP, Camera Operators (Skylar Smith, DC Chavez, and Colby Liebelt), Sound by Gypsy Sound/Justin Gay, and Edit by Mondial

Shot on the Canon 5D mii

Special thanks to Rich!

BFGoodrich Tires – G-Force Sport Comp 2 promo

Production Company: TMA

Project: My friends at BFGoodrich/The Martin Agency came to me with a new tire and concept for the launch video. The concept was two cars equipped with Comp 2s playing a game of “skate” with cars – one upping each other each round with more challenging driving. I then scripted the driving sequence and worked with the stunt drivers (Rich Minga & Steve Holiday) to push the Hurst Camaro SS & Hurst Challenger SRT to the limit. Utilizing Pursuit System‘s Cayenne and ultimate arm – to keep the camera moving and the footage dynamic.

Role: Director & DP, Edit by Mondial

Shot on the Red Epic.

Special thanks to Eric, Val, DC, Skylar, Colby, and Josh!

Keep Drifting Fun – Irwindale 120 FPS

Production Company: Self Produced

Project: Use motion graphics to track info graphics to RED One footage from Irwindale 2011. Test the RED One with the RED 18-85 and RED 300mm lenses.

Role: Director, DP, and Editor. Motion Graphics by Skylar Smith.

Shot on the Red One MX.

Special thanks to Formula Drift and Skylar Smith.

K&N Air Filters – Limited Edition Vaughn Gittin Jr. HPI RC Drift Car Sweepstakes

Production Company: Self Produced/K&N Air Filters

Project: K&N teamed up with HPi RC Cars to give away Vaughn Gittin Jr’s HPi 1/10th scale RC Drift cars – they contacted me to direct a chase between Jr and his 1/10th scale version. I’ve worked with Jr on several stunt driving shoots this year and he is always a pleasure to work with on projects. For this project we had one of HPi’s best Pro RC drivers and half a dozen of the 1/10th scale cars to use abuse. I brought in Skylar Smith and Jr brought in Andy Laputka – both filmmakers I’ve worked with in the past and good friends of mine. We knocked out the spot and Skylar did a great job of cutting the entire piece together.

Role: co-Director & DP. Also directed by Andrew Laptuka and Skylar Smith. Edited by Skylar Smith.

Shot on the Red One, Canon 5D, and Contour + POV Cameras

Special thanks to everyone at K&N & HPi

Hyundai Motor Company North America – Speed Golf with Rhys Millen

Production Company: Self Produced/Rhys Millen Racing

Project: While working on the Leadfoot festival promotional material in New Zealand – Rhys brought up his idea to do a golf cart video with his Hyundai Veloster Rally Car. We had a down day of filming from the Leadfoot spots and we shot this piece – which has been released by Hyundai North America. A golfer uses Rhys and his Hyundai Veloster Rally Car to get to the green the quickest way possible – Speed Golf. Shot in one day.

Role: Director & Editor. Behind the Scenes & golf ball vfx by Skylar Smith.

Shot on the Canon 5D & Panasonic HPX

Special thanks to Rod, Shelly, Rhys & Eddie.

Electronic Arts – Need for Speed “The Run” Promo

Production Company: Self Produced/Need for Speed Branding

Project: Need for Speed was launching their newest title – The Run and asked me to come up with a chase sequence between two of its featured cars. The cars, Vaughn Gittin JR’s 1969 Mustang RTR-X and the present day RTR Mustang GT. We shot out in a highly confidential location in Arizona and were able to pull of some awesome stunt work thanks to the talents of Vaughn Gittin JR and Chris Forsberg who were the stunt drivers in the spot. In post, we cut in Los Angeles with Gypsy Sound doing the audio post work and Jerimiah Morey doing the final color grade. This project was a blast to work on from conception with Charles Kha and Rachel Kelly – all the way to the finishing.

Role: Director & DP, Camera Operators: DC Chavez & Skylar Smith, Color by Jerimiah Morey, Sound by Justin Gay & Gypsy Sound

Shot on the RED One, Canon 5D, Sony EX1, and Canon T2i

Special thanks to Justin Gay & Jerimiah Morey.

The end of 2011 has been crazy for me. The last few months of this year have kept me very busy and one of the projects I’m looking forward to finishing up is a piece on Team Need for Speed driver Chris Rado. Here are a few screen grabs from the video. Still editing it currently between a host of other projects. I really am liking how these few frames have turned out with some simple grades.

Low fall sun and some morning time attack = nice flaring. All of these shots are from my Sony EX1R. Which I was operating hand held to get Chris as he was about to go out in his first session at Infineon Raceway.

The light even caught some of the particles in the air – check out the bottom left part of the frame. I love atmosphere like that.

FWING 2.0 ready for battle. Stay tuned for the upcoming video. I’m excited for it, Chris and Rob were fantastic interviews and it makes it easy when Chris breaks the Front Wheel drive record at the event to make the story end on a high note!

Leadfoot Festival – :90 Promo 2012

Production Company: Self Produced

Project: Rod Millen must have one of the greatest driveways in the world. Over a mile long of twisting tarmac with some of his favorite features from courses and roads that he has raced – from around the globe. Now in its second year, the Leadfoot Festival is Rod’s celebration of speed – on his own driveway with his friends, family, and invited top drivers. This :90 spot was made to promote the 2012 festival.

Role: Director & Operator /Co-Editor (Skylar Smith)

Shot on the Panasonic HPX-170, Canon 5D and T2i cameras.

Special thanks to Rhys, Rod, Shelly, and Eddie.

Need for Speed – Fredric Aasbo 2011

Production Company: Self Produced

Project: Fredric Aasbo was 2010 Formula Drift Rookie of the Year. In between the 2010-2011 Formula Drift seasons he won several major international drifting competitions and was set to drive for Papadakis Racing in the Scion tC. A new car for Fredric and a new challenge – going from being a privateer to driving for one of the most successful drift teams in the world.

Role: Director/Operator (with Skylar Smith, Joe Ayala, and Justin Shreeve)/Co-Editor (Skylar Smith)

Shot on the Panasonic HPX-170, Canon 5D and T2i cameras.

Special thanks to Charles Kha, Rachel Kelly, Matt Powers, Skylar Smith, Joe Ayala, and Justin Shreeve.

Nissan North America – 14th Annual Petit LeMans

Production Company: Digital Guerilla

Agency: TBWA/Chiat/Day

Project: Document the Signatech Nissan LMP2 team at the 10 hours of Petit LeMans. As part of a five video series for Nissan North America -promoting Nissan’s racing efforts in a variety of professional racing series – World Challenge, Grand AM, TORC, and ALMS. The Signatech Nissan LMP2 team entered Road Atlanta – leading the LMP2 Intercontinental LeMans Championship. Qualifying 2nd position in LMP2 they finished third in class and clinched the championship before the final race at Zhuhai. The Signatech team was a pleasure to shoot – their future looks very bright.

Role: Director, Co-Editor (DC Chavez/Skylar Smith)

Shot on the Canon 5D and Sony EX1 cameras

Samuel Hübinette Racing – Formula Drift Irwindale Finals

Production Company: Self Produced

Project: Samuel Hübinette is the winningest driver in Formula Drift. Nicknamed the Crazy Swede, he is known for his rally style driving and loud MOPAR machines. For 2011 he brought on Irishman Dean Kearney on his SHR team in the SRT Viper. Sam talks through the journey to professional drifter and teaming up with Dean Kearney.

Role: Director/Operator (with Skylar Smith) Editor

Shot on the RED One, Canon 5D, and Contour + cameras

Need for Speed – Matt Powers 2011

Production Company: Self Produced

Project: Matt Powers went from finishing in 16th place last season to entering the final round of 2011 in 5th place overall. Thanks to two podium finishes and some great qualifying runs – Matt Powers is a new force in Formula Drift and a legitimate threat to finish the season on the podium. I sat down with the always entertaining Mr.Powers and then used footage from this year to fill out Matt’s answers.

Role: Director/Operator (with Skylar Smith, Joe Ayala, and Justin Shreeve)/Co-Editor (Skylar Smith)

Shot on the Canon 5D and T2i cameras.

Special thanks to Charles Kha, Rachel Kelly, Matt Powers, Skylar Smith, Joe Ayala, and Justin Shreeve.

Will Roegge’s Recent Work.

TBWA\Chiat\Day – Nissan USA – Nissan 370Z at the 2011 Indy Grand Prix of Sonoma.

Production Company: Digital Guerilla (self produced)

Project: Tony Rivera and Brass Monkey Racing have campaigned Nissan GTRs for the past two seasons in Pirelli’s World Challenge series. This season, they’ve built and are racing one of North America’s first Nissan 370Z race cars. We followed Tony and the team as they tackled Sonoma’s Infineon raceway at the 2011 Indy Grand Prix of Sonoma weekend.

Role: Director, one of 3 camera operators, and co-editor.

Shot on the Sony EX1, Canon 5d & Contour HD cameras.

Need for Speed – The Making of the RTR-X

Production Company: Need for Speed

Project: Document the build, tuning, and testing of Vaughn Gittin JR’s Mustang RTR-X with interviews with the key people in the conceptualization, design, and build process.

Role: Director/Operator/Co-Editor (Skylar Smith)

Shot on the Canon 5D and T2i cameras.

Special thanks to Charles Kha, Rachel Kelly, Vaughn Gittin JR, Andy Blackmore, Twins Turbo Motorsport, and Skylar Smith – for their help on the project.

Porsche North America/Porsche Motorsports North America – Jeff Zwart Pikes Peak Hill Climb 2011 In-Car

Production Company: Digital Guerilla (self produced)

Project: Jeff Zwart, seven-time Pikes Peak Champion bests his 2010 record setting run by 10 seconds in his street-legal Porsche 911 GT2 RS. He also set the record for the fastest street-legal car to ever race at the Peak. This is the entire run up the hill, captured from a Canon 5D Mii and a Contour HD camera. More details on the race at http://www.ppihc.com

Role: Director and editor.

Shot on the Canon 5d & Contour HD camera

Porsche North America/Porsche Motorsports North America – 911 GT2 RS record setting run at Pikes Peak 2011

Production Company: Digital Guerilla (self produced)

Project: Jeff Zwart, seven-time Pikes Peak Champion bests his 2010 record setting run by 10 seconds in his street-legal Porsche 911 GT2 RS. He also set the record for the fastest street-legal car to ever race at the Peak. More details on the race at http://www.ppihc.com

Role: Director, Director of Photography, and editor.

Shot on the Canon 5d & Contour HD cameras.