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Author Archives: Will

A Day with Will – New Zealand

After Formula Drift Irwindale, Rhys Millen asked me to travel to New Zealand to work on promotional content for the 2012 Leadfoot Festival. Having never been to NZ, I immediately re-arranged my schedule to make the trip down south work out. After a 14 hour flight, Rhys and I arrived back in his homeland. It...

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A Day with Will – China Pt III

Larry showed us the “counter fit” markets. They were filled with knock off: watches, glasses, bags, and clothes. Skylar does his best german rocket scientist pose. SCIENCE! After the markets we all jumped into Tuk Tuk like three wheeled motorcycle carts and raced off to Westlake. The cultural area that surrounds the lake. Its known...

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A Day with Will – China Part II

Our hotel was within walking distance to the stadium. It made the morning commute easy for World Drift Series and it also made our world in China very small. Unless you wanted to grab a taxi the few blocks around the hotel was the world’s map of the day. Up the street, was a small...

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A Day with Will – World Drift Series China

Larry Chen asked me if I wanted to come to China to shoot the World Drift Series this year and at the time I was not sure if it would work with my schedule. When the end of October came around, Larry asked again and having just finished the Nissan social media project I was...

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Recent Work – Nissan @ Petit LeMans

Nissan North America – 14th Annual Petit LeMans Production Company: Digital Guerilla Agency: TBWA/Chiat/Day Project: Document the Signatech Nissan LMP2 team at the 10 hours of Petit LeMans. As part of a five video series for Nissan North America -promoting Nissan’s racing efforts in a variety of professional racing series – World Challenge, Grand AM,...

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Recent Work – Samuel Hübinette Racing Irwindale 2011

Samuel Hübinette Racing – Formula Drift Irwindale Finals Production Company: Self Produced Project: Samuel Hübinette is the winningest driver in Formula Drift. Nicknamed the Crazy Swede, he is known for his rally style driving and loud MOPAR machines. For 2011 he brought on Irishman Dean Kearney on his SHR team in the SRT Viper. Sam...

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Quick Snap – Is this real life?

Working on a project for K&N Filters with Vaughn Gittin JR and HPI racing – here is a little screen grab from the shoot today. Can’t wait to share the final product in a few weeks. – Will

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Recent Work – Matt Powers 2011

Need for Speed – Matt Powers 2011 Production Company: Self Produced Project: Matt Powers went from finishing in 16th place last season to entering the final round of 2011 in 5th place overall. Thanks to two podium finishes and some great qualifying runs – Matt Powers is a new force in Formula Drift and a...

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Recent Work – Nissan 370Z @ the Grand Prix of Sonoma

Will Roegge’s Recent Work. TBWA\Chiat\Day – Nissan USA – Nissan 370Z at the 2011 Indy Grand Prix of Sonoma. Production Company: Digital Guerilla (self produced) Project: Tony Rivera and Brass Monkey Racing have campaigned Nissan GTRs for the past two seasons in Pirelli’s World Challenge series. This season, they’ve built and are racing one of...

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Recent Work – The Making of the RTR-X

Need for Speed – The Making of the RTR-X Production Company: Need for Speed Project: Document the build, tuning, and testing of Vaughn Gittin JR’s Mustang RTR-X with interviews with the key people in the conceptualization, design, and build process. Role: Director/Operator/Co-Editor (Skylar Smith) Shot on the Canon 5D and T2i cameras. Special thanks to...

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Recent Work – Jeff Zwart PPIHC In-Car 2011

Porsche North America/Porsche Motorsports North America – Jeff Zwart Pikes Peak Hill Climb 2011 In-Car Production Company: Digital Guerilla (self produced) Project: Jeff Zwart, seven-time Pikes Peak Champion bests his 2010 record setting run by 10 seconds in his street-legal Porsche 911 GT2 RS. He also set the record for the fastest street-legal car to ever...

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Recent Work – 911 GT2 RS record setting @ Pikes Peak 2011

Porsche North America/Porsche Motorsports North America – 911 GT2 RS record setting run at Pikes Peak 2011 Production Company: Digital Guerilla (self produced) Project: Jeff Zwart, seven-time Pikes Peak Champion bests his 2010 record setting run by 10 seconds in his street-legal Porsche 911 GT2 RS. He also set the record for the fastest street-legal car...

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Recent Work – Porsche GT2 RS, the Road to Pikes Peak

Porsche North America/Porsche Motorsports North America – Porsche, the Road to Pikes Peak Production Company: Digital Guerilla (self produced) Project: Jeff Zwart and Porsche Motorsports look to repeat their record setting performance at the 2010 Pikes Peak International Hill Climb – this time in a street legal model the Porsche 911 GT2 RS. The 997...

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Recent Work – RALLY @ 120FPS

Director’s cut of some of my favorite footage from my recent BFGoodrich & Shaun White campaign. Shot on RED ONE MX. 2k 2:1. 120FPS. DirtFish Rally School in Washington state. Digital Guerilla productions. BFGoodrich 2011.

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Recent Work – Shaun White BFGOODRICH 2

BFGOODRICH – Shaun White Medals :15 Production Company: Digital Guerilla Post Production: Mondial Creative Agency: The Martin Agency Project: BFGoorich helps upgrade Shaun White’s driving at DirtFish rally school. Role: Director, Camera Operator. Shot at the DirtFish Rally school on the RED ONE X, Canon 5D, and Contour HD cameras.

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Recent Work – Shaun White BFGOODRICH

BFGOODRICH – Shaun White Daydream :15 Production Company: Digital Guerilla Post Production: Mondial Creative Agency: The Martin Agency Project: BFGoorich helps upgrade Shaun White’s driving at Laguna Seca race school. Role: Unit director, Camera Operator. Shot at Laguna Seca with Skip Barber race school on the RED ONE X, Canon 5D, and Contour HD cameras.

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A Day with Will – Ohio to California on Speedhunters

Linhbergh and I drove my 1995 Nissan 240sx across the US from Ohio to California – read about the trip and check out Linhbergh’s fine photography from the adventure on Speedhunters.

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A Day with Will – Bulls on Parade

As I was about to leave for Atlanta last week for the second round of the 2011 Formula Drift season – I got an email from a friend asking a favor. Someone had cancelled on him for an important shoot and he needed a POV camera operator. Being a user and supporter of Contour HD...

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Quick Snaps – FLorida

If you wanted to read what I had to say, this blog wouldn’t have so many pictures…less talking, more shutter clicks. My life, May 9, 2011. Until next time. More dancing, less talking.

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Quick Snaps – Cell Phone B&W

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