K&N Air Filters – Limited Edition Vaughn Gittin Jr. HPI RC Drift Car Sweepstakes Production Company: Self Produced/K&N Air Filters Project: K&N teamed up with HPi RC Cars to give away Vaughn Gittin Jr’s HPi 1/10th scale RC Drift cars – they contacted me to direct a chase between Jr and his 1/10th scale version....
Author Archives: Will
Recent Work – Hyundai Veloster Golf
Hyundai Motor Company North America – Speed Golf with Rhys Millen Production Company: Self Produced/Rhys Millen Racing Project: While working on the Leadfoot festival promotional material in New Zealand – Rhys brought up his idea to do a golf cart video with his Hyundai Veloster Rally Car. We had a down day of filming from...
Recent Work – Need for Speed The Run
Electronic Arts – Need for Speed “The Run” Promo Production Company: Self Produced/Need for Speed Branding Project: Need for Speed was launching their newest title – The Run and asked me to come up with a chase sequence between two of its featured cars. The cars, Vaughn Gittin JR’s 1969 Mustang RTR-X and the present...
Quick Grabs – Chris Rado
The end of 2011 has been crazy for me. The last few months of this year have kept me very busy and one of the projects I’m looking forward to finishing up is a piece on Team Need for Speed driver Chris Rado. Here are a few screen grabs from the video. Still editing it...
A Day with Will – Wyoming and Colder Places
The coldest I’ve ever been has to be…Wyoming. Prior to this most recent trip, wind chill and cold temperatures combined to make a few snowboarding trips – extremely brisk. However, Wyoming in December at 3am has to take the prize for the coldest I’ve experienced. -16 degrees will make you want to curl up and...
Recent Work – Leadfoot Festival 2012 Promo
Leadfoot Festival – :90 Promo 2012 Production Company: Self Produced Project: Rod Millen must have one of the greatest driveways in the world. Over a mile long of twisting tarmac with some of his favorite features from courses and roads that he has raced – from around the globe. Now in its second year, the...
A Day with Will – Westy Ohio to California PT II
After leaving Tucumcari, New Mexico we headed further west to Albuquerque – home of the second longest tramway in the world. We rode the tram up to the top, which provided spectacular views of the state and city. We didn’t stay long because the winds at the top were blowing and it was very chilly....
A Day with Will – Westy Ohio to California
Chicago, Illinois November 2011. The leaves were golden and hanging on like the last warmth of summer on a fall afternoon. It was time to bring my 1974 Volkswagen Westfalia Van back out to California from the midwest. The van, known as Westy – short for the Westfalia camper conversion it sports, had been at...
Recent Work – Fredric Aasbo 2011
Need for Speed – Fredric Aasbo 2011 Production Company: Self Produced Project: Fredric Aasbo was 2010 Formula Drift Rookie of the Year. In between the 2010-2011 Formula Drift seasons he won several major international drifting competitions and was set to drive for Papadakis Racing in the Scion tC. A new car for Fredric and a...
Quick Snap – Carrera Slide
This is my car, this is me driving, this is as fun as it looks…photo by Skylar Smith.
A Day with Will – NZ II
Rhys uses his hands to explain car positioning for a video we shot in New Zealand on his family’s property. We ended up mowing sections of the long grass down to make a golf course like setup for his rally car. Some of the other residents were curious about our project. Rod Millen has a...
A Day with Will – New Zealand
After Formula Drift Irwindale, Rhys Millen asked me to travel to New Zealand to work on promotional content for the 2012 Leadfoot Festival. Having never been to NZ, I immediately re-arranged my schedule to make the trip down south work out. After a 14 hour flight, Rhys and I arrived back in his homeland. It...
A Day with Will – China Pt III
Larry showed us the “counter fit” markets. They were filled with knock off: watches, glasses, bags, and clothes. Skylar does his best german rocket scientist pose. SCIENCE! After the markets we all jumped into Tuk Tuk like three wheeled motorcycle carts and raced off to Westlake. The cultural area that surrounds the lake. Its known...
A Day with Will – China Part II
Our hotel was within walking distance to the stadium. It made the morning commute easy for World Drift Series and it also made our world in China very small. Unless you wanted to grab a taxi the few blocks around the hotel was the world’s map of the day. Up the street, was a small...
A Day with Will – World Drift Series China
Larry Chen asked me if I wanted to come to China to shoot the World Drift Series this year and at the time I was not sure if it would work with my schedule. When the end of October came around, Larry asked again and having just finished the Nissan social media project I was...
Recent Work – Nissan @ Petit LeMans
Nissan North America – 14th Annual Petit LeMans Production Company: Digital Guerilla Agency: TBWA/Chiat/Day Project: Document the Signatech Nissan LMP2 team at the 10 hours of Petit LeMans. As part of a five video series for Nissan North America -promoting Nissan’s racing efforts in a variety of professional racing series – World Challenge, Grand AM,...
Recent Work – Samuel Hübinette Racing Irwindale 2011
Samuel Hübinette Racing – Formula Drift Irwindale Finals Production Company: Self Produced Project: Samuel Hübinette is the winningest driver in Formula Drift. Nicknamed the Crazy Swede, he is known for his rally style driving and loud MOPAR machines. For 2011 he brought on Irishman Dean Kearney on his SHR team in the SRT Viper. Sam...
Quick Snap – Is this real life?
Working on a project for K&N Filters with Vaughn Gittin JR and HPI racing – here is a little screen grab from the shoot today. Can’t wait to share the final product in a few weeks. – Will
Recent Work – Matt Powers 2011
Need for Speed – Matt Powers 2011 Production Company: Self Produced Project: Matt Powers went from finishing in 16th place last season to entering the final round of 2011 in 5th place overall. Thanks to two podium finishes and some great qualifying runs – Matt Powers is a new force in Formula Drift and a...
Recent Work – Nissan 370Z @ the Grand Prix of Sonoma
Will Roegge’s Recent Work. TBWA\Chiat\Day – Nissan USA – Nissan 370Z at the 2011 Indy Grand Prix of Sonoma. Production Company: Digital Guerilla (self produced) Project: Tony Rivera and Brass Monkey Racing have campaigned Nissan GTRs for the past two seasons in Pirelli’s World Challenge series. This season, they’ve built and are racing one of...