This story starts in Richmond, Virginia and ends back in Los Angeles, California. It takes place in the places in between. The states along highway 80 ranging from New York, Pennsylvania, Ohio, Indiana, Illinois, Iowa, Nebraska, Wyoming, and Utah. Then on to highway 15 through Utah, Arizona, Nevada, and California. The places in between. The...
Yearly Archives: 2009
Recent Work – Scion Drag Racing
Scion Racing – Titan Motorsports Drag 2009 What is a day like in the world of Scion Drag Racing’s Titan Motorsports? Scion Racing wanted to show its fans what a drag race with the 2,200hp 2JZ powered Scion Tc is like in person. Follow Driver Gary White as he drives at Richmond, Virginia’s ADRL round...
Quick Snaps – NY2LA Preview
2009. This year, I’ve driven across the United States three times. Most recently from Buffalo, New York back to Los Angeles, California. The trip that landed me in Buffalo and back on the east coast was the BFGoorich Nation of GO tour. In June, I piloted an equipment van from Atlanta to Los Angeles for...
Recent Work – Gateway Classic Mustang
NationofGO.com – Honk if you Love Mustangs The Nation of GO visits the Childress brothers at Gateway Classic Mustang – where the brothers are glad to show off their pony cars. The Nation of GO Tour is a 20+-day road trip supporting the launch of nationofgo.com, a new social network for gearheads from BFGoodrich Tires....
A Day with Will – Breezin’ back to Cleveland
Easter bunny blue skies and chocolate brown waters. The wind whips the surface of Lake Erie into a swirling pool out of Willy Wonka’s factory. Normally, the peaceful waters are an opaque green. Then the northern winds fetch over the calm freshwater and over mile and miles – create wind waves. The period between these...
A Day with Will – Virginia
Virginia is a state filled with a fantastic amount of US history. During my time there, I drove around monument avenue and took in statues as they whizzed past. More importantly, I got to ride motorcycles – which is one of the most fantastic things – ever. While camped out South of Richmond, VA. Wrapping...
A Day with Will – I won’t let you fade away
Never ending roads, drive until you hit the coast, rest up, turn around and drive until you hit the other. Here is the beginning of one trip. And the end of another. I just ended the longest road trip I’d been on to date and am going to start another. Planning another for later this...
Recent Work – Tires.com Triple Crown
Tires.com – Triple Crown Seattle Tires.com sponsors a Triple Crown championship – within Formula Drift‘s 7 event season. To promote the championship and update fans with the standings they sought out Medium Monster and director Will Roegge – to create a video around the 2nd event of the triple crown – Seattle, Washington. The video...
Recent Work – Superlift ORV
NationofGO.com – Taking it Off-road at Superlift ORV Park in Hot Springs Arkansas Our previous off-road excursions were with four-wheelers in the desert. The Superlift ORV Park could never be mistaken for desert. The Nation of GO Tour is a 20+-day road trip supporting the launch of nationofgo.com, a new social network for gearheads from BFGoodrich...
Nation of GO – Photography
In my Nation of GO Schedule post, I added some of my photography from the tour at that point. This post, is all about my favorite photographs I’ve taken since then. Chronologically, these images fall under the first half of the trip. Meaning that there will be a couple more posts to cover all of...
Will Roegge + Risky Devil Street Car Club
This edit is the result of a few hours of chillin with the Risky Devil Street Car Club in Chicago. Can’t wait to get back to Chicago and do a full edit with these guys. To me, a street-able drift/race/drag car is the ultimate challenge. Forget high dollar race programs, I want to see a...
VOW – BRMC “Stop”
Video Of the Week, Black Rebel Motorcycle Club – Stop. By the time I return to Los Angeles, I will have been on the road for over a month. Black Rebel Motorcycle Club is a rock n roll band. Yes, Rock n Roll. They are one of the few. Most music that is labeled Rock...
Recent Work – Austin Speed Shop
NationofGO.com – Sunday Drive with Austin Speed Shop All around Austin, TX, you see stickers encouraging you to Keep Austin Weird. Driving through town with the gang from Austin Speed Shop you feel like you’re doing your part. The Nation of GO Tour is a 20+-day road trip supporting the launch of nationofgo.com, a new social network...
Quick Snaps – JOB Harrisburg, PA
In college, someone showed me Breakin’ 2 – Electric Boogaloo. The scene that really had the greatest impact was the rotating room dance sequence. Where Turbo and Ozone pop and lock all over the walls and ceiling of a rotating room. Another influence was getting really hyped up listening to Lionel Richie’s Dancing On the...
Recent Work – Ride Tech Montage
Disappearing Tire Trick – Burnout times 3 from Nation of GO on Vimeo. NationofGO.com – Disappearing Tire Trick Ride Tech’s Bret Voelkel has a heavy right foot. So when you ask to him to bring out a few cars from the company’s “toy garage,” as they call it, you’re not going to see pampered trailer...
A Day with Will – Risky Devil
Being on the Nation of GO tour has not left much free time for socializing. On an average day we are covering a few hundred miles, shooting multiple locations, and then doing post work at the hotel. The last third of the tour takes the van through the midwest. Which feels mighty homely. Its nice...
Recent Work – Profoto behind the Scenes
Profoto Blog- Magnum Reflector / Giant Reflector from DC CHAVEZ on Vimeo. blog.profoto-usa.com – A Controlled Look at Light II “For this blog post we are going to focus on two very different types of light shapers- the Magnum Reflector and the Giant Parabolic Reflector. One provides strong, smooth light and the other a hard yet even light.”...
Random Snaps – Hoosier JOB
Was able to “bounce” back from my minor finger injury and Jump On Beds again. This time, coming to you from the Hooiser state, Indiana. Pushing the shutter speed as high as my ISO would allow – I was able to get less blur and a faster shutter – which gives the illusion that I...
Recent Work – Rich Evans
NationofGO.com – Rich Evans, Family Man Rich Evans, the man behind Huntington Beach Body Works is a hardcore dude. His gothic design elements, skulls, and chrome – are pretty dark and heavy. But, Rich is also a father of three and a really nice guy. We wanted to capture the duality of Rich Evans with...
Recent Work – RJ De Vera Interview
NationofGO.com – RJ De Vera Interview An impromptu interview, utilizing natural lighting and the garage at Street Concepts as a backdrop. The Nation of GO Tour is a 20+-day road trip supporting the launch of nationofgo.com, a new social network for gearheads from BFGoodrich Tires. Equipped with cameras, a mobile editing suite and all the latest tools...